How to effectively increase the company's visibility at exhibitions

In an exhibition of a certain scale, hundreds of booths are piled together, and perhaps tens of thousands of visitors flock to it. How to make more visitors pay attention to your company really needs a little thought. In the past, many visitors only made last-minute decisions about which booth to visit when they arrived at the venue, so the innovative layout of the booth can indeed attract the attention of such visitors. But now, more and more visitors have pre arranged the booth they need to visit, and the situation is greatly different. If you don't prepare in advance, these visitors may pass by you.

According to the survey, visitors have a four times greater chance of visiting exhibition booths from companies that have previously sent invitation letters before the exhibition than from other companies, indicating that pre exhibition promotion is very effective. But besides sending invitation letters, there are other ways to more effectively increase the visibility of your company. Why not give it a try.

The most common method is to prepare some gifts that can be split in half, and send one of them along with the invitation letter to the visiting buyers you want to invite before the exhibition, so that they must come to your booth to make a complete gift. It has been proven that this method can effectively increase the visit rate of exhibitors to a certain booth. Another company in the United States made a large number of paper bags with their own company name printed on them to hold popcorn before the exhibition, and sent them to the company's new and old customers in advance along with the invitation letter, indicating that they can enter the exhibition for free with this invitation letter, and they can receive free popcorn at the company's booth with the paper bags. This method made the company the booth with the most visitors at that exhibition, and thus effectively increased the company's visibility.

Nowadays, many exhibition admission tickets are held by hanging ropes around the user's neck. Some exhibitors cleverly create hanging ropes with their company logo and name printed on them and distribute them to visitors for free on site. As these hanging ropes are usually exquisitely made, most visitors are willing to exchange them for their admission tickets after receiving them. Visitors wearing these eye-catching hanging ropes walk around the venue, which is equivalent to many mobile billboards promoting the company for free.

Exhibitors who have put in a lot of effort will create some brochures to introduce the local transportation, tourism, accommodation, customs, etc. of the exhibition, and distribute them to exhibition visitors for free. Due to a considerable number of visitors coming from afar to participate in the exhibition, they do want to take a walk around the exhibition area and its surroundings. These brochures can be of great help.